Overview
Cross-platform investment app for 5 regulated APAC markets. Enables Japanese real estate investment across Taiwan, Japan, Hong Kong, Singapore with financial law compliance, multi-language support, institutional credibility.
MoreHarvest had 20 years property expertise but no digital product. I built evidence-based development process where every design decision was validated before engineering began.
Discipline
Product design · User research · Testing · Prototyping · Development
Client
MoreHarvest International
Location
Taiwan · Japan · Hong Kong · Singapore
Date
2023 - present
Team
CEO · Product manager · VP of technology · CTO · iOS & Android Engineers · Web engineer · Localization partners
Role and scope
Lead product designer and researcher. Responsible for product, design system, research practice.
Outcomes
9 validation rounds in 8 months. Product launched with investor backing.
+47%
Comprehension improvement
+61%
User confidence
83%
Task success
91%
User satisfaction (MVP validation)
+22%
Verification success
Financial regulatory compliance (5 jurisdictions), multi-language, zero design foundation, limited investor access, parallel development cycles.
Constraints
Approach
Our PM and I built the testing framework and created metrics for clarity, confidence, conversion.
Every design decision as testable hypothesis:
Define → Test → Measure → Decide → Document → Ship.
01
Discovery & audit
First four weeks:
Understanding what existed and why it failed. Captured every gap in the Problem Definition Matrix.
Decision:
No design work until problem space fully mapped.
02
Testing framework
Before designing, we established a repeatable structure:
If [design change] then [expected outcome] measured by [specific metric]
We defined metrics for clarity, confidence, and conversion. Every test produced a decision report.
Decision:
No design moves to engineering without documented evidence.
03
Testing rounds
Each round tested a different part of the product. We ran 9 rounds total, from basic navigation to full MVP.
05
Decision framework
After each round, compiled the results into decision reports. Recorded every change in the decision journal. Created institutional memory.
06
Launch ready
Product launched with a foundation built on evidence. Every flow tested, component documented, decision traceable. Now iterating based on live data from real investors.
Challenges
Designing across 5 regulated markets meant legal requirements became design constraints. Limited investor access meant every session had to be maximally productive.
Biggest challenge:
Maintaining parallel workflows without blocking each other.
Insights
Trust accumulates through proof. Evidence became primary design material, not intuition. Establishing research practice was as valuable as interface design.
What's next?
Product launched with a foundation built on evidence. Every flow tested, component documented, decision traceable. Now iterating based on live data from real investors.